Relationship between Social Media and Academic Performance of the Students of in a Public Sector University of Islamabad

Abstract

This study explores how social media effects students’ academic performance. The last few decades have seen rapid advancement of technology and social change. Emergence of smart phones and social media websites like Facebook, Twitter, Instagram, and various other platforms have effected students, studies around the world. Social networking sites (SNS) such as Facebook and Instagram are known to cause procrastination in users, especially the students are affected from social media. The ratio of social media usage is constantly rising in all over the world. Pakistan is no exception to this global issue, the reasons behind this elevated social media usage could be the result of westernization and technological advancement in Pakistan. But it is growing higher and because of it many arenas of life are getting influenced. Researcher seeks to check the impact of social media usage on academic performance. The study was led to determine the effect of use of social media on the academic performance. To check this relationship, researcher has conducted mini thesis in which 150 samples were selected and simple random sampling method was used to collect data. The universe is Quaid-e-Azam University Islamabad from where the researcher selected sample and the information was extracted through questionnaire having 15 items that are enough for the required information to check the relationship between social media and academic performance.

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