Apex Journal of Social Sciences
type: channel
description: Description: The Apex Journal of Social Sciences (AJSS) is a peer-reviewed academic journal that publishes original research on a wide range of social science disciplines. Our aim is to foster interdisciplinary dialogue and advance knowledge in the field by providing a platform for scholars to disseminate their findings to a global audience. Scope: The journal covers a diverse array of social science topics, including but not limited to: Economics Education History Management Sciences Political Science Psychology Sociology Interdisciplinary Studies We welcome submissions that address theoretical, methodological, and empirical questions within these fields. Submission Guidelines: Manuscript Format: Manuscripts should adhere to APA style guidelines. Peer Review: All submissions undergo a rigorous peer review process. Publication Frequency: The journal is published Bi-Annually. Contact Information: support@apexjss.com
language: en
publication name: Apex Journal of Social Sciences
items: The Relationship between Social Media use and Stress Management Self-efficacy in University Students
items: Governance, Technology, and Socio-Economic Development in Pakistan: A Multidimensional Analysis of Public Policy Challenges and Opportunities
items: Consumer Perceptions and Trust in AI-Generated Advertising: An Experimental Study in the Pakistani Context
items: The Correlation Between Daily TikTok Usage and Sustained Attention During Extended Reading Tasks in Adolescents Aged 13-16
items: Navigating Economic Uncertainties: The Interplay of Social Media Marketing, Social Support, and COVID-19 Perception in Fostering Customer Value Co-Creation Intentions in Digital Banking
items: Workplace Friendship, Helping Behaviour, and Turnover Intention: The mediating effect of Affective Commitment
items: Social Media Marketing, Consumer COVID-19 Perception, Social Support, Value Co-Creation: A Moderation-Mediation Model in the Hospitality Industry
items: Organizational Power Structures and the Reproduction of Gender Inequality
items: Optimizing Early Intervention Strategies for Neurodiverse Children (ASD): Reducing Long-Term Public Healthcare Costs through Parent-Mediated Training
items: Enhancing Academic Learning: The Influence of Electronic Resources in AJK University Libraries
items: Enhancing Information Resource Sharing in Pakistani Academic Libraries: A Comprehensive Review
items: Media Influence on Fashion and Identity: A Study of Female University Students
items: The Role of Motivation in Enhancing Organizational Performance and Talent Retention
items: Factors Associated with Child Labour and its Relationship with Educational Attainment
items: The Effect of Educational Attainment on Individual Saving Behaviour: An Empirical Investigation
items: Sacred Spaces: The Role of Shrines in Women’s Health Practice
items: Higher Education and Cyber-crime Perception among University Students in Islamabad
items: Hopelessness, Depression, & Self Harm among Prisoners in Pakistan
items: Relationship between Social Media and Academic Performance of the Students of in a Public Sector University of Islamabad
items: Exploring the Relationship between Socioeconomic Status and Marital Choices
items: Experiences of Female Beggars in Islamabad
items: Women's Lived Experiences in Exogamous Marriages within Syed and Non-Syed Communities
items: Students Perceptions about Flipped Learning during COVID-19 Pandemic at Higher Education in Islamabad
items: Perception of Students about social media as learning tool at Higher Secondary level in Islamabad
items: Crafting Connectivity: Navigating Geopolitical Challenges through Identity-Embedded Trade at the Angor Adda Crossing Between Pakistan and Afghanistan
items: Exploring the Dynamics of Paid Academic Writings in Pakistani and Foreign Universities

The Relationship between Social Media use and Stress Management Self-efficacy in University Students
type: item
description: The purpose of this study was to investigate the relationship between social media use patterns (duration, passive use, active use, and problematic use) and stress management self-efficacy among university students. A quantitative, cross-sectional, correlational design was employed. A total of 285 university students were recruited through convenience and snowball sampling, with 263 complete responses retained for analysis. Participants completed an online self-report questionnaire measuring daily social media duration, passive use (5 items), active use (5 items), problematic use (6 items adapted from the Bergen Social Media Addiction Scale), and stress management self-efficacy (9 items adapted from the Coping Self-Efficacy Scale). Data were analysed using descriptive statistics, bivariate correlations, and hierarchical multiple regression. Bivariate analyses supported all four hypotheses. Daily social media duration showed a small negative correlation with stress management self-efficacy (ρ = -0.17, p = 0.006). Passive use demonstrated a moderate negative correlation (r = -0.41, p < 0.001). Active use showed a small positive correlation (r = 0.14, p = 0.024). Problematic use showed a moderate negative correlation (r = -0.38, p < 0.001). Hierarchical regression revealed that passive use (β = -0.34, p < 0.001) and problematic use (β = -0.20, p = 0.003) remained significant unique negative predictors after controlling for demographics and shared variance among social media variables. Gender was also significant, with female students reporting lower self-efficacy (β = -0.13, p = 0.019). The final model explained 25.0 percent of the variance in stress management self-efficacy. Passive and problematic social media use are consistently associated with lower stress management self-efficacy among university students, while daily duration alone is a weak predictor. These findings suggest that how students use social media matters more than how much time they spend. Universit…
subject: Articles
  topic: section
subject: Social Media Use
  topic: keywords
subject: Passive Use
  topic: keywords
subject: Active Use
  topic: keywords
subject: Problematic Social Media Use
  topic: keywords
subject: Stress Management Self-Efficacy
  topic: keywords
subject: University Students
  topic: keywords
subject: Coping
  topic: keywords
subject: Mental Health
  topic: keywords
creator: Sobia Iqbal
rights: Copyright (c) 2026 Sobia Iqbal (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-04-19
publication date: 2026-04-19
starting page: 29
ending page: 58

Governance, Technology, and Socio-Economic Development in Pakistan: A Multidimensional Analysis of Public Policy Challenges and Opportunities
type: item
description: This research paper synthesizes findings from thirty-four distinct scholarly works to examine the interconnected challenges facing contemporary Pakistan across governance, technology, economic development, and social structures. The analysis reveals that Pakistan is navigating a complex transition period characterized by climate policy polarization between urban and rural populations, persistent governance deficiencies in anti-corruption measures, evolving electoral behaviour patterns, and transformative technological disruptions in finance, human resource management, and retail sectors. Drawing upon empirical studies conducted between 2019 and 2026, this paper argues that sustainable development in Pakistan requires integrated policy approaches that address regional disparities, leverage technological innovation while mitigating its risks, and reform institutional frameworks to enhance public trust and performance accountability. References Ahmed, S., & Asif, M. (2026a). Comparative analysis of attitudes toward climate change policies across urban and rural populations. Pakistan Journal of Social Science Review, 5(1), 747–769. Ahmed, S., & Asif, M. (2026b). Public opinion on the effectiveness of local government anti-corruption measures: A multi-city survey analysis. International Journal of Social Sciences Bulletin, 4(1), 1189–1201. Alizai, S. H., Asif, M., & Rind, Z. K. (2021). Relevance of motivational theories and firm health. International Journal of Management, 12(3), 1130–1137. Asghar, R. J., Jimshaid, A., & Choudhary, A. I. (2015). Impact of business education on corporate social responsibility (CSR). IBT Journal of Business Studies (JBS), 2(2). Asghar, R. J., Ishaque, A., & Sayyam. (2021). Big Five personality traits and training transfer: Evidence from banking sector in Pakistan. Multicultural Education, 7(8), 653–665. Asghar, R. J., Shah, M., & Khan, J. A. K. (2021). Big Five personality traits and training transfer: Does organizational politics matter? …
subject: Articles
  topic: section
subject: Governance
  topic: keywords
subject: Public Opinion
  topic: keywords
subject: Climate Policy
  topic: keywords
subject: Electoral Behaviour
  topic: keywords
subject: Artificial Intelligence
  topic: keywords
subject: Financial Technology
  topic: keywords
subject: Pakistan
  topic: keywords
creator: Muhammad Bin Asif
rights: Copyright (c) 2026 Muhammad Bin Asif (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-04-04
publication date: 2026-04-04
starting page: 20
ending page: 28

Consumer Perceptions and Trust in AI-Generated Advertising: An Experimental Study in the Pakistani Context
type: item
description: The rapid integration of artificial intelligence (AI) in advertising creation presents both opportunities and challenges for marketers. This study investigates how disclosing an advertisement's origin as AI-generated versus human-created influences consumer trust, brand authenticity, and purchase intent within the Pakistani market. Using a 2 (disclosure: AI-generated vs. human-created) and 2 (product type: utilitarian vs. hedonic) between-subjects experimental design with 390 consumers from major Pakistani cities, we find that advertisements labelled as "AI-generated" significantly reduce consumer trust, perceived brand authenticity, and purchase intent compared to identical ads labelled "human-created." Product type moderates this relationship, with hedonic products (luxury perfume) experiencing stronger negative effects than utilitarian products (laundry detergent). Demographic factors including age, technological literacy, and prior AI familiarity also moderate the effect. These findings contribute to source credibility theory in the context of AI and offer practical guidance for Pakistani marketers navigating disclosure decisions in an increasingly AI-mediated advertising landscape. References Alizai, S. H., Asif, M., & Rind, Z. K. (2021). Relevance of motivational theories and firm health. International Journal of Management, 12(3), 1130–1137. Asif, M., Pasha, M. A., Shafiq, S., & Craine, I. (2022). Economic impacts of post COVID-19. Inverge Journal of Social Sciences, 1(1), 56–65. https://doi.org/10.63544/ijss.v1i1.6 Asif, M., & Sandhu, M. S. (2023). Social media marketing revolution in Pakistan: A study of its adoption and impact on business performance. Journal of Business Insight and Innovation, 2(2), 67–77. https://doi.org/10.52783/eel.v13i5.901 Aurangzeb, Mushtaque, T., Tunio, M. N., Zia-ur-Rehman, & Asif, M. (2021). Influence of administrative expertise of human resource practitioners on job performance: Mediating role of achievement motivation. Internat…
subject: Articles
  topic: section
subject: Consumer Trust
  topic: keywords
subject: Brand Authenticity
  topic: keywords
subject: Purchase Intent
  topic: keywords
subject: Pakistan
  topic: keywords
subject: Experimental Research
  topic: keywords
subject: AI-Generated Advertising
  topic: keywords
creator: Danyal Mohiuddin
rights: Copyright (c) 2024 Danyal Mohiuddin (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2024-06-30
publication date: 2024-06-30
starting page: 53
ending page: 68

The Correlation Between Daily TikTok Usage and Sustained Attention During Extended Reading Tasks in Adolescents Aged 13-16
type: item
description: Objective: This study investigated the relationship between daily TikTok consumption and sustained attention during extended reading tasks among adolescents aged 13-16. Method: A sample of 453 adolescents (Mage = 14.7 years, SD = 1.2; 52% female, 48% male) was recruited from three public schools in Islamabad, Pakistan. Participants completed (1) a self-reported TikTok usage questionnaire, (2) a standardized reading comprehension assessment requiring 45 minutes of sustained focus, and (3) the Attention Span Inventory (ASI-2). Data were collected between August 2025 and December 2025. Results: Pearson correlation analysis revealed a moderate negative correlation between daily TikTok usage and sustained reading scores, r = -0.38, p < .001, 95% CI [-0.45, -0.31]. Adolescents reporting more than three hours of daily TikTok use scored significantly lower on reading comprehension (M = 62.4, SD = 11.2) than those reporting less than one hour (M = 78.6, SD = 9.8), t(451) = 8.23, p < .001. Hierarchical regression analysis indicated that TikTok usage predicted unique variance in attention scores even after controlling for age, gender, and general screen time (β = -0.31, p < .001). Conclusions: Findings suggest a significant negative correlation between TikTok usage and sustained reading attention among adolescents in Islamabad, Pakistan. While causation cannot be established, results support theoretical frameworks emphasizing attention residue and dopamine-mediated reward conditioning. Implications for educators, parents, and policymakers are discussed. The study contributes to the growing body of research on technology adoption and its psychological impacts in the Pakistani context. References Abbas, A., Zakir, D. M., Isani, M., & Faheem , M. (2026). Media, Mind, and Crime: Psychological and Communicative Dimensions of Criminal Representation. Inverge Journal of Social Sciences, 5(1), 73–86. https://doi.org/10.63544/ijss.v5i1.222 Ahmed, S., & Asif, M. (2026a). Public opinion …
subject: Articles
  topic: section
creator: Beyza Elif
rights: Copyright (c) 2026 Beyza Elif (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-02-28
publication date: 2026-02-28
starting page: 1
ending page: 19

Navigating Economic Uncertainties: The Interplay of Social Media Marketing, Social Support, and COVID-19 Perception in Fostering Customer Value Co-Creation Intentions in Digital Banking
type: item
description: The current study aims to empirically investigate the pathway to value co-creation intentions through social media marketing in digital banking, social support, and COVID-19 perception in the financial services context. Customers utilizing digital banking platforms in Pakistan were approached using an online survey. An online survey was conducted with digital banking customers, where 341 usable responses were analysed to measure the structural model using AMOS version 21. Even though customers received enormous support from digital banking communities, a fear of COVID-19 made it challenging to believe in social media campaigns. The current study results indicate that the contingent role of COVID-19 perception among social media marketing in digital banking, social support, and value co-creation intentions exists in reality. Additionally, continuous social support (functional and informational) has enabled customers to plan financial activities with guided protocols. Holistically, these results encourage banking managers to tailor financial services on contextual elements (functional and informational) of social support. The results offer social, theoretical, and practical implications to enhance the customer journey in digital banking. References Asif, M. (2021). Contingent effect of conflict management towards psychological capital and employees' engagement in financial sector of Islamabad (Doctoral dissertation, Preston University). https://doi.org/10.13140/RG.2.2.17616.79360 Asif, M. (2022). Integration of information technology in financial services and its adoption by the financial sector in Pakistan. Inverge Journal of Social Sciences, 1(2), 23–35. https://doi.org/10.63544/ijss.v1i2.31 Asif, M. (2024). The complexities of bioterrorism: Challenges and considerations. International Journal of Contemporary Issues in Social Sciences, 3(3), 2175–2184. Asif, M., Ali, A., & Shaheen, F. A. (2025). Assessing the effects of artificial intelligence in revolutionizing hum…
subject: Articles
  topic: section
subject: Social Media Marketing in Digital Banking
  topic: keywords
subject: COVID-19 Perception
  topic: keywords
subject: Social Support Theory
  topic: keywords
subject: Value Co-Creation Intentions
  topic: keywords
subject: Financial Services Context
  topic: keywords
creator: Brianna Natalie
rights: Copyright (c) 2025 Brianna Natalie (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-12-31
publication date: 2025-12-31
starting page: 31
ending page: 47

Workplace Friendship, Helping Behaviour, and Turnover Intention: The mediating effect of Affective Commitment
type: item
description: Workplace friendship and helping behavior have attracted scholarly attention, yet research on their relationship with turnover intention in the banking sector, particularly in South Asia, remains limited. This study examines the impact of workplace friendship and helping behavior on employees' turnover intentions, with a focus on the mediating role of affective commitment. Using Social Identity Theory as a framework, data were collected via a self-administered survey from 245 sales staff and cashiers in Pakistan's banking sector through convenience sampling. Analysis using SPSS revealed that workplace friendship and helping behavior are negatively related to turnover intention. Affective commitment partially mediated the relationship between workplace friendship and turnover intention and fully mediated the link between helping behavior and turnover intention. The findings suggest that managers should foster social relationships and mutual support among employees to reduce turnover. This research contributes to the limited body of knowledge on these dynamics in the Pakistani context and offers practical implications for enhancing employee retention. References Aburumman, O., Salleh, A., Omar, K., & Abadi, M. (2020). The impact of human resource management practices and career satisfaction on employee's turnover intention. Management Science Letters, 10(3), 641-652. Akhtar, A. (2012). Exploring the purchasing motives of young Pakistani consumers for foreign brands. Information Management and Business Review, 4(3), 136-143. Alizai, S. H., Asif, M., & Rind, Z. K. (2021). Relevance of motivational theories and firm health. International Journal of Management, 12(3), 1130–1137. Allen, N. J., & Meyer, J. P. (1990). The measurement and antecedents of affective, continuance and normative commitment to the organization. Journal of Occupational Psychology, 63(1), 1-18. Asif, M. (2021). Contingent effect of conflict management towards psychological capital and employees' engag…
subject: Articles
  topic: section
subject: Workplace Friendship
  topic: keywords
subject: Helping Behaviour
  topic: keywords
subject: Turnover Intention
  topic: keywords
subject: Affective Commitment
  topic: keywords
creator: Bella Grace
rights: Copyright (c) 2025 Bella Grace (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-12-31
publication date: 2025-12-31
starting page: 17
ending page: 30

Social Media Marketing, Consumer COVID-19 Perception, Social Support, Value Co-Creation: A Moderation-Mediation Model in the Hospitality Industry
type: item
description: This study investigates the intricate relationships between social media marketing (SMM), social support, and value co-creation intentions within the hospitality industry, particularly examining the moderating role of consumers' COVID-19 perception. Drawing on social support theory, this research proposes a moderated-mediation model. Data were collected from 229 travellers who use social media platforms for hotel bookings, such as Couchsurfing, Airbnb, and Booking.com, in the northern areas of Pakistan. The analysis, conducted using Structural Equation Modelling (SEM), reveals that SMM significantly enhances social support, which in turn positively influences value co-creation intentions. The findings confirm the mediating role of social support in the SMM-value co-creation link. However, the perception of COVID-19 did not significantly moderate the relationship between SMM and social support. This study provides critical theoretical and managerial implications for hospitality marketers aiming to foster co-creation in a post-pandemic digital landscape, contributing to the growing body of literature on consumer behaviour in digital environments (Asif, 2024; Rafi et al., 2025). References Alaeddinoglu, F., & Rol, S. (2020). The role of social media in travel planning decisions of tourists. Journal of Hospitality and Tourism Insights. Alizai, S. H., Asif, M., & Rind, Z. K. (2021). Relevance of motivational theories and firm health. International Journal of Management, 12(3), 1130-1137. Ashley, C., & Tuten, T. (2015). Creative strategies in social media marketing: An exploratory study of branded social content and consumer engagement. Psychology & Marketing, 32(1), 15-27. Asif, M. (2021). Contingent effect of conflict management towards psychological capital and employees' engagement in financial sector of Islamabad [Doctoral dissertation, Preston University]. https://doi.org/10.13140/RG.2.2.17616.79360 Asif, M. (2022). Integration of information technology in financial…
subject: Articles
  topic: section
subject: Social Media Marketing
  topic: keywords
subject: COVID-19
  topic: keywords
subject: Social Support
  topic: keywords
subject: Value Co-Creation
  topic: keywords
subject: Hospitality Industry
  topic: keywords
creator: Madiha Bashir
rights: Copyright (c) 2026 Madiha Bashir (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-12-31
publication date: 2025-12-31
starting page: 1
ending page: 16

Organizational Power Structures and the Reproduction of Gender Inequality
type: item
description: This paper is an extensive empirical analysis of how organisational power systems logically recreate and recycle gender inequality. The research is based on the organisational theory of feminism and institutional approaches and is aimed to analysing the unique and at the same time interdependent roles of formal hierarchies, informal networks, decision-making control and organisational culture in creating gendered results. The data were collected through a designed questionnaire that was given to 390 employees in a range of hierarchy and industry sectors. The analysis results using Structural Equation Modelling (SEM) can prove that each aspect of organisational power has statistically significant positive influence on perceived gender inequality, with decision-making control being the strongest predictor. Multi-group analyses also show that such effects are more acutely traced by female respondents which only contributes to the gendered experience of organisational power. These structural determinants explain a lot of gender inequality, as the model explains 62 per cent of the variance. The results shed light on how profoundly ingrained and self-perpetuating mechanisms promote inequality to go beyond personal prejudices and emphasise the insufficiency of symbolic diversity programmes. This study, therefore, can be useful to merge the theoretical framework of structural, relational, and cultural paradigms of power and provide specific and multi-level suggestions regarding measures to reallocate power and promote substantive gender equity in the workplace. References Acker, J. (1990). Hierarchies, jobs, bodies: A theory of gendered organizations. Gender & Society, 4(2), 139–158. https://doi.org/10.1177/089124390004002002 Asif, M. (2024). The complexities of bioterrorism: Challenges and considerations. International Journal of Contemporary Issues in Social Sciences, 3(3), 2175–2184. Asif, M., Ali, A., & Shaheen, F. A. (2025). Assessing the Effects of Artificial Intellig…
subject: Articles
  topic: section
subject: Organizational Power Structures
  topic: keywords
subject: Gender Inequality
  topic: keywords
subject: Formal Hierarchy
  topic: keywords
subject: Informal Networks
  topic: keywords
subject: Decision-Making Control
  topic: keywords
subject: Organizational Culture
  topic: keywords
subject: Structural Reproduction
  topic: keywords
subject: Gendered Organizations
  topic: keywords
creator: Misha Aslam
creator: Muhammad Asif
rights: Copyright (c) 2025 Misha Aslam, Muhammad Asif (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-06-30
publication date: 2025-06-30
starting page: 57
ending page: 67

Optimizing Early Intervention Strategies for Neurodiverse Children (ASD): Reducing Long-Term Public Healthcare Costs through Parent-Mediated Training
type: item
description: The escalating prevalence of autism spectrum disorder (ASD), now affecting approximately 1 in 36 children globally, presents an unprecedented challenge to public healthcare systems. Lifetime support costs for individuals with ASD range from $1.4 to $2.4 million per person, with aggregate national expenditures projected to exceed $460 billion annually by 2022. Current intervention models, clinic-based and professionally delivered, are characterized by limited accessibility, extensive waitlists, and unsustainable resource demands, necessitating urgent exploration of cost-effective alternatives. This study examines the efficacy and cost-effectiveness of Parent-Mediated Training (PMT) as an early intervention strategy for neurodiverse children with ASD, evaluating its potential to reduce long-term public healthcare expenditures while maintaining or improving developmental outcomes. A mixed-methods approach was employed, combining quantitative analysis of longitudinal outcome data from 847 families across twelve intervention sites with qualitative exploration of parent experiences, implementation barriers, and facilitating factors. Cost-benefit analysis compared PMT programs against traditional professionally delivered interventions over a 10-year projection period. Results demonstrate that PMT programs yield comparable developmental gains to clinic-based interventions at 40-60% reduced cost. Parental competency improvements showed sustained benefits beyond the intervention period, with cascading effects on sibling development and family functioning. Implementation of fidelity and socioeconomic factors significantly moderate outcomes. Parent-Mediated Training represents a scalable, cost-effective intervention model capable of addressing service gaps while alleviating fiscal pressures on public healthcare systems. Policy recommendations include integrating PMT into standard care pathways, developing tiered training infrastructure, and establishing sustainable funding mech…
subject: Articles
  topic: section
subject: Autism Spectrum Disorder
  topic: keywords
subject: Early Intervention, Parent-Mediated Training
  topic: keywords
subject: Healthcare Economics
  topic: keywords
subject: Cost-Effectiveness
  topic: keywords
subject: Neurodiversity
  topic: keywords
creator: Tasnia Akter Shiva
creator: Nusrat Ireen
creator: Md Shafiqul Islam
rights: Copyright (c) 2024 Tasnia Akter Shiva, Nusrat Ireen, Md Shafiqul Islam (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2024-06-30
publication date: 2024-06-30
starting page: 30
ending page: 52

Enhancing Academic Learning: The Influence of Electronic Resources in AJK University Libraries
type: item
description: The purpose of present study to determine the impact of e-resources on students’ academic learning in the university of Azad Jammu and Kashmir. A survey method is used for this study. A structured questionnaire was used for collection the data from the respondent. The researcher personally visited the universities to collect the data. Data collected of 300 respondents from academic students of 5 university of Azad Jammu and Kashmir (AJK). The population of the present study was the students of UAJK, Muzaffarabad, WUAJ&K Bagh, UPR Rawalakot, UOK, and Kotli and MUST Mirpur. Using convenience-sampling technique, the researcher selected a sample of 300 students (60 from each university). The study found that the e-resources have significant positive effect on student academic learning. The research was limited to graduate students in Azad Jammu and Kashmir's universities. Additionally, this survey was restricted to Azad Jammu and Kashmir's public universities. References Achonna, A. U. (2008). Awareness, access and usage of e-journal resources of the library by the students of Yaba College of Technology, Yaba–Lagos Nigeria. Samaru Journal of Information Studies, 8(1), 26–34. Adeleke, D. S., & Emeahara, E. N. (2016). Relationship between information literacy and use of electronic information resources by postgraduate students of the University of Ibadan. Library Philosophy and Practice (e-journal), 1381. Adeyoyin, S. O., Idowu, T. A., & Sowole, A. O. (2016). Awareness, access, and use of electronic information resources among the seminarians in Nigeria. Journal of Religious & Theological Information, 15(1-2), 1–18. Amjad, A., Ahmed, S., & Naeem, S. B. (2013). Use of electronic information resources among research scholars in the Islamia University of Bahawalpur, Pakistan. New Review of Academic Librarianship, 19(3), 316–328. Ankrah, E., & Atuase, D. (2018). The use of electronic resources by postgraduate students of the University of Cape Coast. Library Hi Tech News, 35(…
subject: Articles
  topic: section
subject: Information Resource Sharing
  topic: keywords
subject: Library Collaration
  topic: keywords
subject: Digital Access
  topic: keywords
subject: Academic Libraries
  topic: keywords
subject: Pakistan
  topic: keywords
creator: Muhammad Kabir Khan
rights: Copyright (c) 2025 Muhammad Kabir Khan (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-05-22
publication date: 2025-05-22
starting page: 48
ending page: 56

Enhancing Information Resource Sharing in Pakistani Academic Libraries: A Comprehensive Review
type: item
description: In today’s rapidly evolving academic landscape, libraries serve as the backbone of research and knowledge dissemination. At the heart of this mission lies Information Resource Sharing (IRS), a system that allows libraries to pool their resources, giving students, and researchers’ access to a far wider range of materials than any single institution could provide alone. By sharing books, journals, and digital databases, IRS not only maximizes cost-efficiency but also ensures that knowledge is distributed more equitably. However, in Pakistan, the journey toward effective IRS has been fraught with challenges. Picture this: a university library struggling with outdated technology, its limited budget stretched thin by rising subscription costs for academic journals. Meanwhile, another institution just a few cities away has invested in a state-of-the-art digital repository, but without a proper collaboration framework, its resources remain out of reach for others. These scenarios highlight the three major roadblocks Pakistani academic libraries face: chronic underfunding, uneven technological access, and a lack of institutional cooperation. Despite these hurdles, there is hope on the horizon. Recent research (2020–2025) reveals promising strategies to revitalize IRS in Pakistan. Imagine libraries adopting cloud-based sharing platforms, eliminating the need for expensive physical infrastructure. Envision universities banding together in consortia, much like the Higher Education Commission of Pakistan (HEC) Digital Library initiative, to negotiate better access to global journals. Policymakers could further accelerate progress by standardizing IRS protocols and incentivizing collaboration. The way forward is clear. By embracing cutting-edge technologies like AI and blockchain, fostering stronger partnerships, and advocating for supportive policies, Pakistani academic libraries can transform IRS from a fragmented effort into a thriving, nationwide system. A more inclusive, ef…
subject: Articles
  topic: section
subject: Information Resource Sharing
  topic: keywords
subject: Library Collaration
  topic: keywords
subject: Digital Access
  topic: keywords
subject: Academic Libraries
  topic: keywords
subject: Pakistan
  topic: keywords
creator: Muhammad Usman
rights: Copyright (c) 2025 Muhammad Usman (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-04-21
publication date: 2025-04-21
starting page: 41
ending page: 47

Media Influence on Fashion and Identity: A Study of Female University Students
type: item
description: This study primarily focuses on the impact of fashion on the dressing style of female students at Quaid-i-Azam University. According to Crane (2000), “clothes are a key factor that can make or break one’s personality.” Every individual desires to present themselves as attractive and well-groomed, which often leads them to adopt the latest fashion trends. These trends are frequently influenced by fashion shows, peer groups, and social media, which serve as significant sources of inspiration. To explore this phenomenon, a sample of 100 female students was selected from Quaid-i-Azam University, reflecting the reality that female students at the university exhibit a strong inclination toward fashion. The researcher employed a questionnaire-based survey method to collect data, using structured questions to measure the results and analyse the influence of fashion on their dressing choices. The study aims to understand how fashion trends shape the clothing preferences of female students and the extent to which they are influenced by external factors such as media, peers, and cultural norms. It also seeks to explore whether fashion serves as a means of self-expression or conformity within the university environment. The questionnaire method was chosen for its ability to provide quantitative data, allowing for a systematic analysis of trends and patterns. By examining the responses, the study sheds light on the role of fashion in shaping personal identity and social interactions among female students. Additionally, it highlights the importance of clothing as a tool for communication and self-presentation in academic settings. The findings of this research could offer valuable insights into the dynamics of fashion adoption among university students and its broader implications on social behaviour and cultural trends. References Alizai, S. H., Asif, M., & Rind, Z. K. (2021). Relevance of Motivational Theories and Firm Health. Management (IJM), 12(3), 1130-1137. Asif, M., Khan,…
subject: Articles
  topic: section
subject: Fashion
  topic: keywords
subject: Identity
  topic: keywords
subject: Media Influence
  topic: keywords
subject: Social Status
  topic: keywords
subject: Gender Representation
  topic: keywords
creator: Maria Ilyas
rights: Copyright (c) 2023 Maria Ilyas (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2023-12-31
publication date: 2023-12-31
starting page: 34
ending page: 43

The Role of Motivation in Enhancing Organizational Performance and Talent Retention
type: item
description: Motivation serves as the internal force that drives human behaviour, guiding our actions and pushing us toward achieving our goals. While it is not something we can physically grasp, it is a theoretical concept that represents a complex combination of factors that spark our determination. This inner drive plays a crucial role in shaping performance, influencing our aspirations, and providing the resilience needed to overcome challenges and reach our objectives. This paper explores the multifaceted nature of motivation, examining various influential theories and their significant impact on human behaviour, especially within organizational environments. The study focuses on the critical connection between employee motivation and talent retention, a key concern for organizations aiming for long-term success. Motivation is not just a desirable quality; it is essential for maintaining a healthy and productive organization. Motivated employees are more engaged, efficient, and dedicated to the organization’s goals, while a lack of motivation can lead to reduced performance, increased turnover, and a decline in overall organizational well-being. This research will thoroughly examine several prominent motivational theories, such as Maslow’s Hierarchy of Needs, Herzberg’s Two-Factor Theory, Expectancy Theory, and Self-Determination Theory. For each theory, the paper will break down its fundamental principles, evaluate its strengths and weaknesses, and emphasize its practical applications in talent management. The study will explore how these theories can help organizations understand employee needs, design effective reward systems, foster a positive workplace culture, and build an environment that encourages motivation. Beyond theoretical exploration, this paper will also focus on the practical implementation of these theories. It will identify and analyse specific strategies that organizations can adopt to nurture and maintain motivation among their employees. These strategi…
subject: Articles
  topic: section
subject: Motivational Theories
  topic: keywords
subject: Organizational Health
  topic: keywords
subject: Talent Retention
  topic: keywords
creator: Shayaan Wadood
rights: Copyright (c) 2025 Barrister Shayaan Wadood Esq (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2023-12-31
publication date: 2023-12-31
starting page: 25
ending page: 33

Factors Associated with Child Labour and its Relationship with Educational Attainment
type: item
description: This study investigates the prevalence and impact of child labour on children's education and well-being in Bara Kahu, Islamabad, Pakistan. Utilizing a mixed-methods approach, the study explores the factors contributing to child labour, its impact on educational outcomes, and the challenges faced by children in accessing quality education. Data was collected through surveys and interviews with 90 children aged 5-17 years. Preliminary analysis reveals that a significant proportion of children are involved in some form of work, which often interferes with their education. Financial constraints and family responsibilities emerge as major barriers to school attendance. Additionally, many children face challenges in their education, including lack of resources, teacher absenteeism, and bullying. The study also highlights the lack of awareness among children and their families regarding child labour laws and their rights. This research aims to contribute to a better understanding of the complex factors driving child labour and its impact on children's lives. The findings will inform the development of effective interventions to address child labour, promote quality education, and ensure the well-being of children in Bara Kahu, Islamabad. References Asghar, R. J., Shah, M. U. Z. A. M. M. E. L., & Khan, J. A. (2021). Big Five Personality Traits and Training Transfer: Does Organizational Politics Matters. International Review of Basic and Applied Sciences, 9(4), 457-469. Alizai, S. H., Asif, M., & Rind, Z. K. (2021). Relevance of Motivational Theories and Firm Health. Management (IJM), 12(3), 1130-1137. Asif, M. (2021). Contingent Effect of Conflict Management towards Psychological Capital and Employees’ Engagement in Financial Sector of Islamabad. Preston University, Kohat, Islamabad Campus. Asif, M., Khan, A., & Pasha, M. A. (2019). Psychological capital of employees’ engagement: moderating impact of conflict management in the financial sector of Pakistan. Global Social Sc…
subject: Articles
  topic: section
subject: Child Labour
  topic: keywords
subject: Education
  topic: keywords
subject: Poverty
  topic: keywords
subject: Vulnerable Children
  topic: keywords
creator: Asma Shaheen
rights: Copyright (c) 2022 Asma Shaheen (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2022-06-30
publication date: 2022-06-30
starting page: 16
ending page: 27

The Effect of Educational Attainment on Individual Saving Behaviour: An Empirical Investigation
type: item
description: The study employs a quantitative research methodology, utilizing survey data collected from a sample of individuals residing in Islamabad, Pakistan. The analysis explores the association between different levels of education (e.g., high school, bachelor's, master's) and key indicators of saving behaviour, such as the presence of savings accounts, the frequency of saving, the proportion of income saved, and the primary saving goals. The findings reveal a significant positive correlation between educational attainment and positive saving behaviours. Individuals with higher levels of education are more likely to possess savings accounts, have multiple savings accounts, and prioritize long-term saving goals, such as retirement planning. Moreover, they tend to save a higher proportion of their income and exhibit greater confidence in achieving their financial goals. These findings underscore the crucial role of education in fostering responsible financial behaviour. By enhancing financial literacy, increasing earning potential, and cultivating critical thinking skills, education empowers individuals to make informed financial decisions, develop effective saving strategies, and achieve their long-term financial aspirations. Education significantly influences saving behaviour. Higher education is associated with increased financial literacy and improved saving outcomes. Factors like income, occupation, and cultural background also significantly influence saving habits. This study contributes to a better understanding of the multifaceted relationship between educations and saving behaviour, providing valuable insights for policymakers and educators in developing strategies to promote financial well-being among individuals at all levels of education. References Abdul Jamal, N., Ramayah, T., & Osman, M. (2016). The role of education and financial literacy in promoting saving behavior among individuals. Journal of Financial Services Marketing, 21(2), 144-153. doi:10.1057/fsm.2…
subject: Articles
  topic: section
subject: Education
  topic: keywords
subject: Saving Behaviour
  topic: keywords
subject: Financial Literacy
  topic: keywords
subject: Saving Habits
  topic: keywords
subject: Educational Attainment
  topic: keywords
creator: Shayaan Wadood
rights: Copyright (c) 2024 Barrister Shayaan Wadood Esq (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2024-12-31
publication date: 2024-12-31
starting page: 63
ending page: 72

Sacred Spaces: The Role of Shrines in Women’s Health Practice
type: item
description: This research investigates the role of Sufi shrines in addressing the socio-medical concerns of women residing near the Mohra Sharif shrine in Murree, Pakistan. Drawing upon ethnographic methods, the study explores the interplay of cultural beliefs, religious practices, and social factors in shaping women's experiences and perceptions. Key findings reveal that women utilize the shrine for a wide range of issues, including physical illnesses, psychological distress, and social challenges. The study examines the significance of the shrine and its associated saint within the women's belief systems, exploring concepts such as intercession, healing powers, and spiritual guidance. Furthermore, the research delves into the specific practices employed by women at the shrine, including prayers, recitations, and seeking blessings from the saint. The study also considers the influence of cultural norms, family traditions, and individual experiences on women's decisions to visit the shrine and their expectations of its efficacy. By analysing the interplay of cultural, religious, and social factors, this research aims to contribute to a deeper understanding of women's health-seeking behaviours within the context of Sufi shrines in Pakistan. References Abbas, S., Qureshi, D. S., Safdar, R., & Zakar, D. R. (2020). Peoples’ perceptions about visiting Sufi shrine in Pakistan. South Asian Studies, 28(2), 369-387. Arshaad, T., Mushtaq, A. Q., Butt, D. M., Khan, H., Azhar, A., Siddique, N., & Khan, M. A. (2024). Secular Culture Of Sufi Shrines In Punjab: The Case Study Of Sain Muhammad Bakhsh (Baba Lasoori Shah) Shrine In Faisalabad, Pakistan. Kurdish Studies, 12(1), 5019-5032. Asif, M., & Sandhu, M. S. (2023). Social Media Marketing Revolution in Pakistan: A Study of its Adoption and Impact on Business Performance. Journal of Business Insight and Innovation, 2(2), 67-77. Asim, M., Karim, S., Khwaja, H., Hameed, W., & Saleem, S. (2022). The unspoken grief of multiple stillbirths in rur…
subject: Articles
  topic: section
subject: Sufi Shrines
  topic: keywords
subject: Women's Health
  topic: keywords
subject: Socio-medical Problems
  topic: keywords
subject: Religious Beliefs
  topic: keywords
subject: Cultural Practices
  topic: keywords
creator: Maria Ilyas
creator: Rabbia Ilyas
rights: Copyright (c) 2024 Maria Ilyas, Rabbia Ilyas (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2024-12-31
publication date: 2024-12-31
starting page: 54
ending page: 62

Higher Education and Cyber-crime Perception among University Students in Islamabad
type: item
description: Advanced education serves as the cornerstone of human capital development and fuels economic growth. By cultivating individuals with valuable skills and knowledge, it empowers them to make significant contributions to their societies and drive national prosperity. Ideally, advanced education should contribute to a more secure and cyber-resilient society, fostering a workforce equipped to navigate the complexities of the digital age and mitigate cyber threats. However, when examining the relationship between advanced education and cybercrime in Pakistan, a concerning trend emerges. Despite the potential of higher education to cultivate a skilled and responsible citizenry, the reality in Pakistan seems to suggest a different outcome. A contributing factor to this disparity may lie in the limited availability of suitable employment opportunities for graduates. When individuals with advanced degrees, possessing valuable skills and knowledge, are unable to find meaningful employment in their respective fields, they may become more susceptible to engaging in cybercrime as a means of income generation. This unfortunate circumstance can lead to a situation where individuals with the potential to contribute positively to society instead resort to illicit activities, undermining the very goals of advanced education. To further investigate this concerning phenomenon, a quantitative research study was conducted at Quaid-i-Azam University, Islamabad. This study aimed to delve deeper into the factors that may be driving this trend and to better understand the relationship between advanced education and cybercrime within the Pakistani context. By examining the experiences and perspectives of individuals within the academic environment, the study sought to shed light on the challenges faced by graduates in the job market and the potential impact of these challenges on their involvement in cybercriminal activities. References Adeshola, A., & Oluwajana, D. (2024). Assessing cybersecu…
subject: Articles
  topic: section
subject: Advanced Education
  topic: keywords
subject: Human Capital Development
  topic: keywords
subject: Cyber-crime
  topic: keywords
subject: Employment Opportunities
  topic: keywords
subject: Pakistan
  topic: keywords
creator: Asma Shaheen
creator: Sabahat Waqar
rights: Copyright (c) 2024 Asma Shaheen, Sabahat Waqar (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2024-12-31
publication date: 2024-12-31
starting page: 44
ending page: 53

Hopelessness, Depression, & Self Harm among Prisoners in Pakistan
type: item
description: This paper aims to explore the impact of imprisonment on the mental health among prisoners in terms of levels and association of hopelessness, depression and self-harm among prisoners in Pakistan. The paper is based on a cross-sectional survey method design by using purposive sampling technique. The findings highlighted the prevalence and correlation of hopelessness, depression and self-harm among prisoners. Moreover, the level of hopelessness, depression and self-harm is higher among female as compared to male prisoners. Whereas, prisoners from low socioeconomic status were found with greater level of hopelessness, depression and self-harm than middle class prisoners. Additionally, the uneducated prisoners were found to be more depressed and were high on deliberate self-harm than the prisoners with primary to high level of education. Similarly, the drugs convicted prisoners were identified with more depression and self-harm than the prisoners involved in murder case. The current study may help the prison administration to improve awareness and understand the need of rehabilitation of prisoners by highlighting the mental illness. This study provides and contributes in highlighting the mental illnesses among the prisoners during their incarceration which will further help the prison administration by understanding the mental issues among prison population. References Asif, D. M. (2024). THE COMPLEXITIES OF BIOTERRORISM: CHALLENGES AND CONSIDERATIONS. International Journal of Contemporary Issues in Social Sciences, 3(3), 2175-2184. Asif, M., Khan, A., & Pasha, M. A. (2019). Psychological capital of employees’ engagement: moderating impact of conflict management in the financial sector of Pakistan. Global Social Sciences Review, IV, 160-172. Asif, M. (2021). Contingent Effect of Conflict Management towards Psychological Capital and Employees’ Engagement in Financial Sector of Islamabad. Preston University, Kohat, Islamabad Campus. Armour, Cherie. (2012). "Mental health…
subject: Articles
  topic: section
subject: Prisoners
  topic: keywords
subject: Hopelessness
  topic: keywords
subject: Depression
  topic: keywords
subject: Self-Harm
  topic: keywords
creator: Madiha Ahmed
rights: Copyright (c) 2024 Madiha Ahmed (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2024-12-31
publication date: 2024-12-31
starting page: 33
ending page: 43

Relationship between Social Media and Academic Performance of the Students of in a Public Sector University of Islamabad
type: item
description: This study explores how social media effects students’ academic performance. The last few decades have seen rapid advancement of technology and social change. Emergence of smart phones and social media websites like Facebook, Twitter, Instagram, and various other platforms have effected students, studies around the world. Social networking sites (SNS) such as Facebook and Instagram are known to cause procrastination in users, especially the students are affected from social media. The ratio of social media usage is constantly rising in all over the world. Pakistan is no exception to this global issue, the reasons behind this elevated social media usage could be the result of westernization and technological advancement in Pakistan. But it is growing higher and because of it many arenas of life are getting influenced. Researcher seeks to check the impact of social media usage on academic performance. The study was led to determine the effect of use of social media on the academic performance. To check this relationship, researcher has conducted mini thesis in which 150 samples were selected and simple random sampling method was used to collect data. The universe is Quaid-e-Azam University Islamabad from where the researcher selected sample and the information was extracted through questionnaire having 15 items that are enough for the required information to check the relationship between social media and academic performance. References Alahmar, A. T. (2016). The impact of social media on the academic performance of second year medical students at College of Medicine, University of Babylon, Iraq. J Med Allied Sci, 6(2), 77. Alizai, S. H., Asif, M., & Rind, Z. K. (2021). Relevance of Motivational Theories and Firm Health. Management (IJM), 12(3), 1130-1137. Alwagait, E., Shahzad, B., & Alim, S. (2015). Impact of social media usage on students academic performance in Saudi Arabia. Computers in Human Behavior, 51, 1092-1097. Asif, M. (2021). Contingent Effect of Conflic…
subject: Articles
  topic: section
subject: Social media
  topic: keywords
subject: Academic Performance
  topic: keywords
subject: Students
  topic: keywords
subject: Procrastination
  topic: keywords
subject: Social Networking Sites (SNS)
  topic: keywords
creator: Sabahat Waqar
creator: Asma Shaheen
rights: Copyright (c) 2025 Sabahat Waqar, Asma Shaheen (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-01-18
publication date: 2025-01-18
starting page: 29
ending page: 40

Exploring the Relationship between Socioeconomic Status and Marital Choices
type: item
description: Abstract The current study find out the relationship between socio economic status and mate selection. Mate selection is very important decision of everyone life and in selecting a partner many indicators play important role like physical attractiveness, Age, economic status, ethnicity, education etc. the main objective of this study is to find out the perception of female regarding importance of socio-economic status in mate selection and to analyse the opinion of women choosing to be second wife based on economic consideration. The literature had explained the importance of socio-economic status in mate selection. Researcher applies social exchange theory on topic of the study. To understand the importance of socio-economic status in mate selection the study was conducted in Quaid-i-Azam University Islamabad. The researcher used quantitative method for data collection. The sample size of 120 female respondents was chosen for the data collection. The results shows that according to women opinion life is happy after marriage if men economic status is high. But the mostly respondents are disagree with this statement that women select to become second wife on the base of economic consideration. References Abdullah, H. S., Li, L. P., & David, A. P. V. (2011). Gender differences in mate selection criteria among Malaysian undergraduate students. SARJANA. Adeyemi, M. B., & Adeyinka, A. A. (2003). The principles and content of African traditional education. Educational Philosophy and Theory, 35(4), 425-440. Alavi, M., Alahdad, R., & Shafeq, S. M. (2014). Mate selection criteria among postgraduate students in Malaysia. Procedia-Social and Behavioral Sciences, 116, 5075-5080. Ali, Z. S. (2013). Mobile phone and Pakistani youth: A gender perspective. Journal of Telematics and Informatics, 1(2), 59-68. Asamarai, L. A., Solberg, K. B., & Solon, P. C. (2008). The role of religiosity in Muslim spouse selection and its influence on marital satisfaction. Journal of Muslim Mental He…
subject: Articles
  topic: section
subject: Mate Selection
  topic: keywords
subject: Socioeconomic Status
  topic: keywords
subject: Women's Perception
  topic: keywords
subject: Second Wife
  topic: keywords
subject: Social Exchange Theory
  topic: keywords
creator: Asmaa Shahid
creator: Maryam Bushra
rights: Copyright (c) 2024 Asmaa Shahid, Maryam Bushra (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2024-06-30
publication date: 2024-06-30
starting page: 8
ending page: 29

Experiences of Female Beggars in Islamabad
type: item
description: Begging, a prevalent social issue, affects both men and women, often driven by poverty, unemployment, and psychological distress. While poverty remains the primary driver, other factors like mental health challenges and social exclusion can also contribute. Addressing this issue requires a multi-pronged approach, prioritizing poverty reduction and social upliftment. Government intervention is crucial, with a focus on implementing policies that improve living standards by ensuring access to basic necessities like food, shelter, and healthcare. Furthermore, strategies aimed at generating sustainable livelihoods are essential. By providing access to education, vocational training, and employment opportunities, individuals can transition from informal income sources like begging towards more stable and dignified employment. Previous research consistently demonstrates the potential for higher earnings through formal employment compared to informal activities like begging. My own observations and insights gained from interviews further reinforce this understanding. Begging often intersects with homelessness, highlighting the urgent need for integrated social welfare programs that address both housing insecurity and poverty. References Adedibu, A. A., & Jelili, M. O. (2011). Package for Controlling Street Begging and Rehabilitating Beggars and the Physically Challenged in Nigeria: Paper for Policy Carter T (2011) Panhandling in Winnipeg: Volume 1 Legislation Vs Support Services. A study for the Public Interest Law Centre, University of Winnipeg, 1-3 Godfray, H. C. J., & Parker, G. A. (1992). Sibling competition, parent-offspring conflict and clutch size. Animal Behaviour, 43(3), 473-490. Krug, E. G., Mercy, J. A., Dahlberg, L. L., Lozano, R., & World Health Organization. (2002). World report on violence and health. World Health Organization. Kumarappa, J. M. (1945). Our beggar problem: How to tackle it. (pp. 19-26). Bombay: Padma Publications Ltd. Mock, D. W., Dugas, M. B.…
subject: Articles
  topic: section
subject: Begging
  topic: keywords
subject: Poverty
  topic: keywords
subject: Homelessness
  topic: keywords
subject: Social Exclusion
  topic: keywords
subject: Livelihood
  topic: keywords
creator: Sabahat Waqar
rights: Copyright (c) 2024 Sabahat Waqar (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2024-06-30
publication date: 2024-06-30
starting page: 1
ending page: 7

Women's Lived Experiences in Exogamous Marriages within Syed and Non-Syed Communities
type: item
description: Inter-caste marriages, particularly those involving the Syed and non-Syed communities in Punjab, Pakistan, offer a unique lens through which to investigate the links between gender, religion, and caste. The Syed community, claiming descent from the Prophet Muhammad, holds a significant religious and social status within Islamic societies, including Pakistan. This status often influences social interactions and marriage practices, leading to complex dynamics when it intersects with non-Syed communities. This research aims to explore the lived experiences of women in inter-caste marriages between Syed and non-Syed individuals in Punjab, Pakistan. By examining their personal narratives, the study seeks to understand how these women negotiate their identities and familial relationships amidst the intersecting pressures of gender, caste, and religion. The focus on real-life experiences provides a nuanced understanding of the cultural and familial dynamics at play, contributing to the broader discourse on social stratification and gender in South Asia. The conclusion of this study illustrate the complex intersections of gender, caste, religion, and class that shape challenges and opportunities faced by women in these marriages. The respondent's Syed identity, which confers significant religious and social status, creates unique expectations and pressures regarding her marriage and family life. As a woman, she navigates additional gendered expectations and limitations imposed by her family and community. Despite the initial resistance from her family, the respondent was able to assert her agency and make the choice to marry her non-Syed husband, whom she loves. The study's further recommends inclusion and promoting intersectional awareness and sensitivity, strengthening legal and institutional protections, empowering women through education and economic opportunities, engaging with religious and community leaders, and fostering intergenerational dialogue and change. These …
subject: Articles
  topic: section
subject: Inter-caste Marriages
  topic: keywords
subject: Syed Community
  topic: keywords
subject: Gender
  topic: keywords
subject: Caste
  topic: keywords
subject: Religion
  topic: keywords
creator: Syeda Subdas Fatima
creator: Asmaa Shahid
rights: Copyright (c) 2025 Syeda Sundas Fatima, Asmaa Shahid (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-01-01
publication date: 2025-01-01
starting page: 1
ending page: 28

Students Perceptions about Flipped Learning during COVID-19 Pandemic at Higher Education in Islamabad
type: item
description: This study was aim to find the “perception of students (male and female) towards flipped learning during COVID- 19 Pandemic in Islamabad. In this study researcher was check the perception of flipped learning during covid-19. In this study researcher have work on two objectives. The first one is to assess perception of students about flipped classroom during covid-19. And the second one is to investigate whether there is any difference in perception of students according to gender basis. For this, researcher used opinionnaire to find out the male and female students perceptions about flipped learning. Sample of present study consisted of two universities, Researcher selected universities on the bases of convenient sampling technique. After selecting the universities, 1-8 semester students of BS-computer science department from each university were selected on the basis on random sampling technique. Researcher personally visits the BS-computer science department of Quaid-i-Azam University Islamabad and NUML University, Islamabad. According to the target population researcher distribute the questionnaire and collect the data randomly. Researcher used the Statistical Package for Social Sciences (SPSS) for further tabulation and statistical data analysis. The data was analyzed and presented in the form of tables. Independent sample t- test was applied to find out the difference between male and female students perception regarding flipped learning at significant p<.05. The result of the present study shows that there is no significant difference between male and female students perception about flipped learning. References Abeysekera, L., & Dawson, P. (2015). Motivation and cognitive load in the flipped classroom: definition, rationale and a call for research. Higher education research & development, 34(1), 1-14. Almusawi, A. Y. (2014). The impact of similarities strategy and flipped thinking in acquiring geographical concepts and developing creative thinking in middle s…
subject: Articles
  topic: section
subject: Flipped Learning
  topic: keywords
subject: Student Perceptions
  topic: keywords
subject: Flexibility
  topic: keywords
subject: Interactive Learning
  topic: keywords
subject: Collaborative Learning
  topic: keywords
subject: COVID-19
  topic: keywords
creator: Fiza Bibi
rights: Copyright (c) 2023 Fiza Bibi (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2023-06-30
publication date: 2023-06-30
starting page: 1
ending page: 16

Perception of Students about social media as learning tool at Higher Secondary level in Islamabad
type: item
description: This study explores the perception of higher secondary science students in Islamabad, Pakistan, regarding social media as a learning tool. The COVID-19 pandemic's shift to online education prompted the research, recognizing the integral role social media plays in daily life and e-learning opportunities. The research objectives are to understand students' perceptions of using social media for learning, to identify positive perceptions of using social media for learning, and to investigate negative perceptions of using social media for learning. The methodology involved a descriptive survey design using a questionnaire distributed to a sample of 316 students from five randomly selected colleges in Sectors I and H of Islamabad. Data analysis focused on descriptive statistics like means, frequencies, and percentages. The findings revealed that student perceptions towards the positive and negative aspects of using social media for learning. The research significance lies in informing policymakers when creating laws and regulations for social media use by students, guiding teachers on effectively utilizing social media for student learning, helping curriculum developers design programs that leverage social media, and encouraging students to become independent learners through social media. This research contributes to the ongoing discussion about harnessing the potential of social media in education while mitigating its negative aspects. References Ahmed, Y. A., Ahmad, M. N., Ahmad, N., & Hidayati, N. (2018). Knowledge sharing in social media: Moderating role of attachment motivation. Journal of Information & Knowledge Management, 17(2), 1850031. https://doi.org/10.1142/S0219649218500319 Al-Sharqi, L., & Hashim, K. (2014). Students’ perceptions of using social media for learning at King AbdulAziz University. Journal of Educational Technology Development and Exchange (JETDE), 5(1), 1-16. Al-Sharqi, L., & Hashim, K. (2014). Perceptions of social media’s impact on students’ …
subject: Articles
  topic: section
subject: Social media
  topic: keywords
subject: Education
  topic: keywords
subject: Students
  topic: keywords
subject: Learning
  topic: keywords
subject: Perception
  topic: keywords
creator: Sabahat Waqar
rights: Copyright (c) 2022 Sabahat Waqar (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2022-06-30
publication date: 2022-06-30
starting page: 1
ending page: 15

Crafting Connectivity: Navigating Geopolitical Challenges through Identity-Embedded Trade at the Angor Adda Crossing Between Pakistan and Afghanistan
type: item
description: In an era marked by geopolitical complexities and cross-border challenges, the Angor Adda Crossing between Pakistan and Afghanistan emerges as a microcosm of historical ties, cultural cohesion, and intricate trade dynamics. This research delves into the fascinating interplay between kinship, culture, and commerce at this border locale, aiming to uncover the profound impact of shared heritage on cross-border trade and migration. Drawing on a comprehensive array of data, including qualitative content analysis and insightful interviews, this study unveils a novel concept “Identity-Embedded Trade.” This innovative approach envisions the integration of cultural narratives, historical significance, and symbolic meanings into traded goods, transforming economic transactions into conduits of cultural dialogue. The research explores how this approach navigates geopolitical challenges, nurturing economic growth while preserving cultural heritage. The findings illuminate the enduring ties that transcend political boundaries, as the residents of Angor Adda bridge the gap between two nations through shared values, language, and familial connections. This study sheds light on the resilience of local traders, who harness the power of cultural identity to navigate territorial disputes, bureaucratic hurdles, and communication barriers. Moreover, the research uncovers the potential of digital connectivity in fostering seamless cross-border trade interactions, despite infrastructural limitations. Ultimately, this research not only enriches our understanding of cross-border trade dynamics but also offers a fresh perspective on how shared cultural identity can catalyze economic exchanges. The proposed “Identity- Embedded Trade" concept presents a forward-looking solution that embraces the essence of cultural heritage as a bridge to overcoming geopolitical challenges. The study contributes to academic discourse while offering practical insights for policymakers, scholars, and communities…
subject: Articles
  topic: section
subject: Cross-border trade
  topic: keywords
subject: Cultural identity
  topic: keywords
subject: Geopolitical challenges
  topic: keywords
subject: Identity- Embedded Trade
  topic: keywords
subject: Angor Adda Crossing
  topic: keywords
subject: Shared heritage
  topic: keywords
subject: Economic exchange
  topic: keywords
subject: Cultural dialogue
  topic: keywords
creator: Jasim
rights: Copyright (c) 2023 Jasim Wazir (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2023-12-31
publication date: 2023-12-31
starting page: 1
ending page: 24

Exploring the Dynamics of Paid Academic Writings in Pakistani and Foreign Universities
type: item
description: The increasing reliance on paid academic writing services among university students poses significant challenges to academic integrity and educational quality. This thesis investigates the dynamics of these services within Pakistani and Foreign Universities, focusing specifically on the perspectives and experiences of the students who use them. Through in-depth qualitative interviews with students, the research aims to uncover the motivations behind seeking paid academic assistance, the ethical considerations involved, and the perceived impact on their academic development. The study also explores the differences in students’ attitudes and behaviors regarding paid writing services across different cultural and educational contexts. By providing a detailed understanding of the factors driving this trend and its consequences, this research seeks to inform policy recommendations for upholding academic standards and fostering a culture of integrity in higher education. References Afzal Humayon, A., Raza, S., Fatima, A., Batool, J., & Haque, M. (2018). Factors affecting part- time students' performance in Pakistan. European Online Journal of Natural and Social Sciences: Proceedings, 7(1(s)), 69. Ajzen, I. (1991). The theory of planned behavior. Organizational behavior and human decision processes, 50(2), 179-211. Akers, R. L. (1973). Deviant behavior: A social learning approach. Albarracín, D., Johnson, B. T., Fishbein, M., & Muellerleile, P. A. (2001). Theories of reasoned action and planned behavior as models of condom use: A meta-analysis. Psychological Bulletin, 127(1), 142-161. Armitage, C. J., & Conner, M. (2001). Efficacy of the Theory of Planned Behaviour: a meta- analytic Review. British Journal of Social Psychology, 40(4), 471–499. Asif, M., Pasha, M. A., Mumtaz, A., & Sabir, B. (2023). Causes of youth unemployment in Pakistan. Inverge Journal of Social Sciences, 2(1), 41-50. Asif, M., & Shaheen, A. (2022). Creating a High-Performance Workplace by the determina…
subject: Articles
  topic: section
subject: Academic integrity
  topic: keywords
subject: Educational quality
  topic: keywords
subject: Motivations
  topic: keywords
subject: Ethical considerations
  topic: keywords
subject: Higher education
  topic: keywords
creator: Rubab Khalid
creator: Asmaa Shahid
rights: Copyright (c) 2024 Rubab Khalid, Asmaa Shahid (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2024-12-26
publication date: 2024-12-26
starting page: 1
ending page: 32