Vol. 4 No. 2 (2025): APEX Journal of Social Sciences

Articles

• Social Media Marketing, Consumer COVID-19 Perception, Social Support, Value Co-Creation: A Moderation-Mediation Model in the Hospitality Industry

  Madiha Bashir (Author)

  1-16

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• Workplace Friendship, Helping Behaviour, and Turnover Intention: The mediating effect of Affective Commitment

  Bella Grace (Author)

  17-30

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• Navigating Economic Uncertainties: The Interplay of Social Media Marketing, Social Support, and COVID-19 Perception in Fostering Customer Value Co-Creation Intentions in Digital Banking

  Brianna Natalie (Author)

  31-47

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