The Correlation Between Daily TikTok Usage and Sustained Attention During Extended Reading Tasks in Adolescents Aged 13-16
Abstract
Objective: This study investigated the relationship between daily TikTok consumption and sustained attention during extended reading tasks among adolescents aged 13-16.
Method: A sample of 453 adolescents (M<sub>age</sub> = 14.7 years, SD = 1.2; 52% female, 48% male) was recruited from three public schools in Islamabad, Pakistan. Participants completed (1) a self-reported TikTok usage questionnaire, (2) a standardized reading comprehension assessment requiring 45 minutes of sustained focus, and (3) the Attention Span Inventory (ASI-2). Data were collected between August 2025 and December 2025.
Results: Pearson correlation analysis revealed a moderate negative correlation between daily TikTok usage and sustained reading scores, r = -0.38, p < .001, 95% CI [-0.45, -0.31]. Adolescents reporting more than three hours of daily TikTok use scored significantly lower on reading comprehension (M = 62.4, SD = 11.2) than those reporting less than one hour (M = 78.6, SD = 9.8), t(451) = 8.23, p < .001. Hierarchical regression analysis indicated that TikTok usage predicted unique variance in attention scores even after controlling for age, gender, and general screen time (β = -0.31, p < .001).
Conclusions: Findings suggest a significant negative correlation between TikTok usage and sustained reading attention among adolescents in Islamabad, Pakistan. While causation cannot be established, results support theoretical frameworks emphasizing attention residue and dopamine-mediated reward conditioning. Implications for educators, parents, and policymakers are discussed. The study contributes to the growing body of research on technology adoption and its psychological impacts in the Pakistani context.
References
Abbas, A., Zakir, D. M., Isani, M., & Faheem , M. (2026). Media, Mind, and Crime: Psychological and Communicative Dimensions of Criminal Representation. Inverge Journal of Social Sciences, 5(1), 73–86. https://doi.org/10.63544/ijss.v5i1.222
Ahmed, S., & Asif, M. (2026a). Public opinion on the effectiveness of local government anti-corruption measures: A multi-city survey analysis. International Journal of Social Sciences Bulletin, 4(1), 1189–1201. https://doi.org/10.5281/zenodo.18412790
Ahmed, S., & Asif, M. (2026b). Comparative analysis of attitudes toward climate change policies across urban and rural populations. Pakistan Journal of Social Science Review, 5(1), 747–769. https://doi.org/10.5281/zenodo.18457821
Ahmed, W., Alam, M., Soomro, M. A., & Verginio, M. R. C. (2025). Strengthening the Role of Financial Intelligence Units (FIUs) in Detecting and Preventing Complex Money Laundering Schemes. Inverge Journal of Social Sciences, 4(3), 298–310. https://doi.org/10.63544/ijss.v4i3.168
Alexander, P. A., & the Dispositional Reading Research Group. (2020). Reading into the future: Competence for the 21st century. Educational Psychology Review, 32(2), 297-324.
Anderson, D. R., & Kirkorian, H. L. (2015). Media and cognitive development. In L. S. Liben & U. Müller (Eds.), Handbook of child psychology and developmental science (7th ed., pp. 1-46). Wiley.
Asif, M. (2021). Contingent effect of conflict management towards psychological capital and employees' engagement in financial sector of Islamabad [Doctoral dissertation, Preston University]. https://doi.org/10.13140/RG.2.2.17616.79360
Asif, M. (2022). Integration of information technology in financial services and its adoption by the financial sector in Pakistan. Inverge Journal of Social Sciences, 1(2), 23–35. https://doi.org/10.63544/ijss.v1i2.31
Asif, M. (2024). The complexities of bioterrorism: Challenges and considerations. International Journal of Contemporary Issues in Social Sciences, 3(3), 2175–2184.
Asif, M., Ali, A., & Shaheen, F. A. (2025). Assessing the effects of artificial intelligence in revolutionizing human resource management: A systematic review. Social Science Review Archives, 3(4), 2887–2908. https://doi.org/10.70670/sra.v3i3.1055
Asif, M., & Asghar, R. J. (2025). Managerial accounting as a driver of financial performance and sustainability in small and medium enterprises in Pakistan. Center for Management Science Research, 3(7), 150–163. https://doi.org/10.5281/zenodo.17596478
Asif, M., Imran, A., Joseph, V., Haqdad, U., Samraameer, & Asif, M. (2022). Mediating role of trust between emotional intelligence and project team performance in telecommunication sector. Palarch's Journal of Archaeology of Egypt/Egyptology, 19(4), 988–1005.
Asif, M., Khan, A., & Pasha, M. A. (2019). Psychological capital of employees' engagement: Moderating impact of conflict management in the financial sector of Pakistan. Global Social Sciences Review, 4(3), 160–172. http://dx.doi.org/10.31703/gssr.2019(IV-III).15
Asif, M., Pasha, M. A., Mumtaz, A., & Sabir, B. (2023). Causes of youth unemployment in Pakistan. Inverge Journal of Social Sciences, 2(1), 41–50. https://doi.org/10.63544/ijss.v2i1.21
Asif, M., Pasha, M. A., & Shahid, A. (2025). Energy scarcity and economic stagnation in Pakistan. Bahria University Journal of Management & Technology, 8(1), 141–157.
Asif, M., Pasha, M. A., Shafiq, S., & Craine, I. (2022). Economic impacts of post COVID-19. Inverge Journal of Social Sciences, 1(1), 56–65. https://doi.org/10.63544/ijss.v1i1.6
Asif, M., & Sandhu, M. S. (2023). Social media marketing revolution in Pakistan: A study of its adoption and impact on business performance. Journal of Business Insight and Innovation, 2(2), 67–77. https://doi.org/10.52783/eel.v13i5.901
Asif, M., Shah, H., & Asim, H. A. H. (2025). Cybersecurity and audit resilience in digital finance: Global insights and the Pakistani context. Journal of Asian Development Studies, 14(3), 560–573. https://doi.org/10.62345/jads.2025.14.3.47
Asif, M., & Shaheen, A. (2022). Creating a high-performance workplace by the determination of importance of job satisfaction, employee engagement, and leadership. Journal of Business Insight and Innovation, 1(2), 9–15.
Asif, M., Shahid, S., & Rafiq-uz-Zaman, M. (2025). Immersive technologies, awe, and the evolution of retail in the metaverse. International Premier Journal of Languages & Literature, 3(4), 713–748. https://doi.org/10.5281/zenodo.18136481
Aslam, M., & Asif, M. (2025). Organizational power structures and the reproduction of gender inequality. Apex Journal of Social Sciences, 4(1), 57-67. https://apexjss.com/index.php/AJSS/article/view/19
Aurangzeb, & Asif, M. (2021). Role of leadership in digital transformation: A case of Pakistani SMEs. In Fourth International Conference on Emerging Trends in Engineering.
Aurangzeb, Asif, M., & Amin, M. K. (2021). Resources management and SME's performance. Humanities & Social Sciences Reviews, 9(3), 679–689. https://doi.org/10.18510/hssr.2021.9367
Aurangzeb, Mushtaque, T., Tunio, M. N., Zia-ur-Rehman, & Asif, M. (2021). Influence of administrative expertise of human resource practitioners on the job performance: Mediating role of achievement motivation. International Journal of Management, 12(4), 408–421. https://doi.org/10.34218/IJM.12.4.2021.035
Bracken, B. A., & Howell, K. K. (2021). Attention Span Inventory-2: Technical manual. Psychological Assessment Resources.
Casey, B. J., Heller, A. S., Gee, D. G., & Cohen, A. O. (2019). Development of the emotional brain. Neuroscience Letters, 693, 29-34.
Chen, L., Wang, Y., & Zhang, X. (2023). Short-form video applications and reading comprehension in Chinese adolescents. Computers in Human Behavior, 138, 107456.
Giedd, J. N., Blumenthal, J., Jeffries, N. O., Castellanos, F. X., Liu, H., Zijdenbos, A., ... & Rapoport, J. L. (2015). Brain development during childhood and adolescence: A longitudinal MRI study. Nature Neuroscience, 2(10), 861-863.
Khoso, D. R. A., Soomro, D. F. A., Hamza, M. A., & Syed, M. I. (2026). The Future of Work in Digital Banking: Aligning HR Tech Adoption with Marketing Innovation and Financial KPIs. Inverge Journal of Social Sciences, 5(1), 115–127. https://doi.org/10.63544/ijss.v5i1.225
Leroy, S. (2009). Why is it so hard to do my work? The challenge of attention residue when switching between work tasks. Organizational Behavior and Human Decision Processes, 109(2), 168-181.
Liu, J., Li, T., & Chen, Y. (2023). Gray matter volume differences in frequent versus infrequent TikTok users: A voxel-based morphometry study. Developmental Cognitive Neuroscience, 62, 101267.
Martinez, R., Gonzalez, A., & Smith, K. (2024). Platform-specific social media use and attention trajectories in adolescence: A three-year longitudinal study. Journal of Youth and Adolescence, 53(2), 312-328.
Montag, C., Lachmann, B., Herrlich, M., & Zweig, K. (2021). Addictive features of social media/messenger platforms and freemium games against the background of psychological and economic theories. International Journal of Environmental Research and Public Health, 18(4), 1772.
Mumtaz, A., Munir, N., Mumtaz, R., Farooq, M., & Asif, M. (2023). Impact of psychological & economic factors on investment decision-making in Pakistan stock exchange. Journal of Positive School Psychology, 7(4), 130–135.
Nadeem, D. H. A., Qamar , D. A. M., & Aziz, K. (2025). Comparative Analysis of Science Teachers’ Professionalism of Public and Private Secondary Schools . Inverge Journal of Social Sciences, 4(2), 180–192. https://doi.org/10.63544/ijss.v4i2.219
National Education Association. (2024). Teacher survey on student attention and engagement. NEA Research Division.
Padmanabhan, A., & Luna, B. (2022). Developmental imaging genetics: Linking dopamine function to adolescent behavior. Brain and Cognition, 89, 27-38.
Pew Research Center. (2025). Teens, social media and technology 2025. Pew Research Center.
PK, R. (2024). Balancing Secularism, Religious Freedom, and Temple Governance in Kerala: Issues and Concerns. Inverge Journal of Social Sciences, 3(1), 45–51. https://doi.org/10.63544/ijss.v3i1.72
Postman, N. (1985). Amusing ourselves to death: Public discourse in the age of show business. Viking.
Rosen, L. D., Carrier, L. M., & Cheever, N. A. (2023). Facebook and texting made me do it: Media-induced task-switching while studying. Computers in Human Behavior, 29(3), 948-958.
Schultz, W., Dayan, P., & Montague, P. R. (1997). A neural substrate of prediction and reward. Science, 275(5306), 1593-1599.
Shahid, N., Asif, M., & Pasha, A. (2022). Effect of internet addiction on school going children. Inverge Journal of Social Sciences, 1(1), 12–47. https://doi.org/10.63544/ijss.v1i1.3
Snow, C. E. (2002). Reading for understanding: Toward an R&D program in reading comprehension. RAND Corporation.
Spear, L. P. (2020). The adolescent brain and age-related behavioral manifestations. Neuroscience & Biobehavioral Reviews, 24(4), 417-463.
Uncapher, M. R., & Wagner, A. D. (2018). Minds and brains of media multitaskers: Current findings and future directions. Proceedings of the National Academy of Sciences, 115(40), 9889-9896.
Williams, J., & Park, D. C. (2024). Acute effects of TikTok use on prefrontal cortex activation during reading: An fMRI study. NeuroImage, 285, 119942.
Wolf, M. (2018). Reader, come home: The reading brain in a digital world. HarperCollins.
Xanidis, N., & Brignell, C. M. (2016). The association between the use of social media, sleep quality and cognitive function. Computers in Human Behavior, 61, 157-163.
Yeoh, W. W. (2023). The Relevance and Performance of TNB Stock: A Comparison to the Malaysian Stock Market. Inverge Journal of Social Sciences, 2(3), 107–123. https://doi.org/10.63544/ijss.v2i3.51
Downloads
Downloads
Published
Issue
Section
License
Copyright (c) 2026 Beyza Elif (Author)

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.